This research aims at challenging these criticisms by targeting the local business leaders as units of analysis to understand their motivations and what factors influence different behaviours with respect to CSR, assuming that local leaders are relevant forces of change who can lead towards the attainment of sustainable growth.
Contrary to criticism by neoliberal economists, NGOs and academics, Mayuri Misra comments on the utility of Corporate Social Responsibility (CSR), offering a perspective on how to strengthen CSR for authenticity and effectiveness toward change.