Social Business: Challenging the Traditional Way to Do Business
UPeace Professor Nika Salvetti draws attention to new approaches in business that strive to diversify the profit-seeking priorities of the business world toward more sustainable and socially responsible practices. She highlights the contribution of Nobel Peace Prize Laureate Muhammad Yunus, whose prescriptions for social business include sustainability, improved working standards, reinvestment of profits within the business itself, and poverty reduction as a business objective.